Director Marketing & E-Commerce DACH - m/f/x

☞ MSC Cruises

Vue: 160

Jour de mise à jour: 07-10-2024

Localisation: Munich Bavaria

Catégorie: Marketing / RP

Industrie:

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le contenu du travail

The Director Marketing & E-Commerce DACH will be responsible for leading the marketing strategy for Germany, Austria and Switzerland of MSC Cruises, with a focus on developing digital, innovative marketing communication strategies . The successful candidate will have a proven track record in marketing and digital sales development, brand management, budget planning and team management skills. The Director Marketing will report hierarchically to Managing Directors and functionally to the Chief Marketing Officer Headquarters in Geneva.

  • University degree with a business or tourism background;
  • 5-7 years of professional experience in the field of marketing as well as a digital mindset;
  • Travel or consumer goods industry experience considered a major asset;
  • Leadership experience, sales affinity as well as self-motivation and strong analytical skills in the field of digital marketing;
  • Professional experience in campaign management, business process management, CRM or comparable activities;
  • Strengths in communication, establishing contacts and presentation in an international context;
  • Flexibility and a team player mentality;
  • Fluent in written and spoken German and English;
  • Leading the marketing & e-commerce team in Germany, Austria and Switzerland;
  • Define marketing strategy, objectives and priorities, coordinate and execute the local market marketing plans to accelerate growth;
  • To support the local e-commerce business focusing on the increase of direct customer business, suggesting a customer acquisition strategy and analyzing competition activity;
  • Develop an annual marketing plan to meet agreed company objectives;
  • Budget planning and allocation of resources according to the business priorities and overall strategy;
  • Media planning and buying;
  • Develop a content strategy for owned and paid communications channels;
  • Partnerships: new partnerships and possibilities to increase business by reaching new targets;
  • Keeps contact with media partners to evaluate new advertising opportunities and manages all aspects of campaign production, distribution and effectiveness;
  • Monitors and shares competitors case studies/best practices;
  • Brand management and increase of brand awareness;
  • Perform marketing controlling (analytics) in order to ensure impact and value of marketing efforts;
  • Steering and governance of B2B marketing incl. co-marketing planning and control;
  • Trade fair and event management;
VISA REQUIREMENTS (if any)

  • Right to work in Germany;
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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Date limite: 21-11-2024

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