Digital Experience Manager Europe (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in Munichas a

Digital Experience Manager Europe (m/f/d)

YOUR RESPONSIBILITIES:

• Own the Birkenstock.com Upper Funnel for Europe: launch new and optimise existing touchpoints incl. membership, create engaging user journeys, drive discovery and engagement based KPIs
• Define the Upper Funnel strategy, including integration into the rest of the funnel, touchpoint purpose, goals and KPIs framework
• Manage CMS for all content updates
• Integrate Marketing, Brand and Membership content to inspire and educate consumers. Tell the story of Birkenstock, the brand with 250 years of tradition in shoemaking
• Create best-in-class processes for content management
• Use Data to drive your decision making – collaborate cross-functionally to deliver relevant insights
• Monitor, analyse and report on Upper Funnel performance
• Manage and own the centralized understanding of best practice, key learnings, and recommendations for future improvements
• Maintain a clear understanding of our consumer and member profiles, overall consumer expectations, emerging trends, marketplace dynamics, and available levers to inform the Upper Funnel strategy
• Act as a passionate champion of creating exceptional consumer and member experiences across the whole of the organization

YOUR EXPERIENCE AND COMPETENCIES:

• Minimum 5 years of digital experience ideally in eCom, content management, consumer experience, consumer insights, merchandising or eCom operations
• Consumer centric mindset: passionate about exceptional consumer experience as shown by staying up to date with the latest best practices and trends
• Previous experience owning eCom CMS, Optimizely preferred
• Experience with content analytics tool, preferred ContentSquare
• Excellent project management skills
• Analytically minded acting as a data-driven decision maker
• Clear written and oral communication incl. presentations to senior leaders
• A collaborative mindset, to foster a constructive team environment where diverse backgrounds, skills and perspectives are brought together to achieve common goals

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisitoin team is looking forward to receiving your online application!