Communications Manager Web & Digital (m/f/d)

le contenu du travail

• Responsible for organizing management, updates and further development of Fresenius Kabi’s global communication platforms including corporate website and intranet as well as other digital corporate communication instruments
• Organization, planning and evaluation of web-based communication projects as well as independent concept development and further advancement of communication platforms
• Independent creation, control and optimization of SEO and SEA campaigns - from search query to conversion - as well as the corresponding derivation of measures for the continual improvement of the web platforms, evaluation of performance monitoring and reporting with focus on global website and intranet
• Target group-oriented creation and preparation of design templates, graphics, images and texts for digital media or for print, for Power Point presentations or within the framework of web platforms
• Initiation of communication content as well coordination and alignment of the content in an international environment and with people from different cultures and hierarchical levels to ensure a globally consistent brand representation
• Project team support for internal and external communications
• Ensuring compliance with corporate design and website guidelines as well as other corporate communication guidelines, supporting Fresenius Kabi subsidiaries in implementing the guidelines
• Support and execution of new projects and special tasks within the Corporate Communications & CSR department of Fresenius Kabi (employee magazine, corporate design, etc.)
• Maintenance of corporate domains, coordination and processing of all incoming enquiries regarding corporate domains as well as any necessary coordination with the legal department
• Database maintenance and coordination of incoming enquiries

• Successful vocational training in the commercial field (e.g. marketing, communications), ideally a comparable degree
• Additional qualification in the field of communication
• Several years of professional experience in an industrial company or agency, at least 5 years in the described area of responsibility
• High level of familiarity with common digital media and high interest in job-related internet use
• Many years of experience with web content management systems
• Working knowledge in Search Engine Optimization (SEO) and Search Engine Advertising (SEA)
• Many years of experience in managing global projects
• Problem-solving expertise: pragmatic, creative and strong implementation skills
• High level of service and customer orientation as well as excellent intercultural competence
• Enthusiasm, commitment, high self-motivation, ability to work under pressure and a targeted and efficient way of working
• Very good communication skills, good social manners, ability to work in a team and high integration ability
• Excellent written and spoken English, ideally further foreign language skills (fluent)
• Very good MS Office skills
• Very good knowledge of electronic image processing and experience with electronic layout and typesetting programs