(Senior) Product Marketing Manager (m/f/d)

☞ LOVOO GmbH

Ver: 161

Día de actualización: 24-10-2024

Ubicación: Berlin

Categoría: Consultoría / Servicio al cliente Ventas Marketing / PR

Industria:

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Über uns

Getting to know people in an entertaining way – this is what LOVOO stands for. Founded in 2011, the company has belonged to the US-based The Meet Group Inc. since 2017 and has been part of the newly founded ParshipMeet Group in which the ProSiebenSat.1 Media SE holds a majority stake, since September 2020. The LOVOO GmbH is committed to connecting people – in the digital and real world – in form of a dating app that enables people to meet people directly in their area or on entertaining live streams. LOVOO is as diverse as its users and offers a multitude of ways to interact with others. Swipe, match, flirt, send icebreakers or use the radar – all this makes the online dating world even more exciting. Those who are looking for more can use LOVOO Live to freely express themselves, get creative and become part of a community. A team of some 170 passionate and motivated employees proactively works towards making this mission a reality. This has allowed LOVOO GmbH to become a leading dating app in the German-speaking world.

Diverse – authentic – entertaining. That is LOVOO.

Apply now and become a part of us.

+++ We are currently working fully remote+++

Currently, our LOVOO team is working from home in Germany to provide our employees with the best possible protection in the pandemic situation. Our LOVOOians work and live primarily in Dresden & Berlin, where our locations are also located. In post-COVID times, the advertised position is intended for both locations, Dresden or Berlin, and it is not a 100% remote position. Of course, there will be a comprehensive home office concept afterwards.

Go to FAQ

Product Marketing Managers respond to our user’s needs by taking the ownership of marketing campaigns of our latest product features within our LOVOO Live and Dating section. This role is a part of our CRM team that combines the best parts of a fast-moving growth team while communicating to millions of users at scale.

At LOVOO, we work side by side on our shared vision and especially want to strongly encourage people of color, transgender people, queer, gay and non-binary people, parents and people with disabilities to apply to join us. Everyone is welcome at LOVOO.

If you prefer, please share your pronoun directly in your application with us (e.g. he/him, she/her, they*he/him*him, etc.).

Deine Aufgaben

  • Development and implementation of marketing strategies for new and existing product features to promote the product launches
  • Building campaigns (Email, In-App, and Push) for product marketing initiatives and coordinating with CRM Managers to integrate them to the LOVOO customer lifecycle journey
  • Conception, development, execution and evaluation of A/B tests for product launches
  • Coordination of product marketing communications, including all social media, press releases etc. together with Brand and Performance Marketing
  • Identifying opportunities by conducting market assessments, quantitative and qualitative analysis with our Product Management and Engineering teams
  • Leading market segmentation and possibility evaluation efforts to prioritize advertising product options to drive business outcome

Unsere Anforderungen

  • At least two years experience in CRM, Strategy Consulting, Product Marketing, Digital Marketing, Product Management or in other comparable fields
  • Experience in planning, preparing, implementing and evaluating marketing campaigns
  • Basic knowledge of Microsoft Excel as well as in using Braze and Figma
  • Familiarity with a cross functional working environment as well as in collaborating with partners and managing different requirements of stakeholders
  • Experience in Iteration-based Product Development processes, such as Scrum
  • Pronounced communication skills and the proficiency in simplifying concepts and influencing executive audiences
  • Analytical skills and the ability to work with quantitative and qualitative data
  • Strong entrepreneurial thinking and hands-on mentality
  • Very good written and spoken English skills, German skills are a strong plus
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Plazo: 08-12-2024

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