PR Manager, AWS PR DACH

Contenido de trabajo

• 5+ years of public relations experience
• Experience working directly with customers, and developing their stories
• Proven experience managing large projects across multiple countries, including successful delivery of large-scale corporate communications campaigns
• Extensive experience working with media, industry analysts, and other corporate influencers
• Experience with DACH technology media

Would you like to be part of a communications team that is building awareness about how cloud technology is helping transform organizations across Germany, Austria, and Switzerland (DACH)? Are you passionate about the rapid change technology enables, and the positive impact it is having on people and the world around us? Amazon Web Services (AWS) is the leading provider of cloud computing services, providing IT infrastructure offerings ranging from on-demand compute capacity to storage, content delivery, and database services, to machine learning, Internet of Things, serverless technologies, and more. The AWS Public Relations (PR) team is at the forefront of shaping communications around the most advanced technologies on the planet and helping customers and partners maximize the benefits of cloud computing.

AWS seeks a self-motivated, well-connected, and experienced public relations professional to cover a maternity leave from March 2023-June 2024. This role will help to drive a breadth communications campaign, telling the AWS story to a diverse audience including technology leaders and practitioners, business leaders, policy-makers and government officials, and the general public, through the core pillars of innovation, economic development, and social impact, with the themes of customer obsession, technical leadership, pace of innovation, and breadth of services, which are central to our story.

The candidate must have proven experience managing communications programs in Germany, including extensive experience with project management. The PR Manager will collaborate across the business to develop communications plans for earned and owned content, develop processes and best practices, manage issues, and to provide counsel and execute tactics in strategic communications situations.

The DACH PR team is responsible for the local launch of new AWS services and infrastructure, customer features, programs, and partnerships in a way that maximizes positive awareness locally. It also includes identifying and engaging with customers using AWS services successfully, to share their stories in the media. The right candidate possesses extensive media relations and social media experience, is an expert at writing and disseminating news releases and customer success stories, is experienced with issues management and crisis communications, can exercise high-judgment while acting quickly, and can lead communications strategy at events.

The PR Manager works closely with matrixed regional and global PR, marketing, Public Policy and AR teams to develop messaging, PR strategies and plans. The ideal candidate is motivated by a highly creative and dynamic culture where the challenge of breaking new ground and redefining best practices is welcome. This role is based in Germany and may require domestic and international travel.

Key job responsibilities

• Regularly interact with senior leadership to develop and communicate AWS’s stories and strategic messages
• Deliver the PR strategy and plan for DACH, including communicating plans internally and securing leadership approvals
• Develop and strengthen relationships with technology, vertical, and business press and influencers
• Drive proactive technology and customer focused stories
• Write and evolve local messaging and talking points
• Write and edit press releases, blog posts, pitches, and communications plans
• Manage complex, fast-moving, and unexpected communications challenges with high-judgment and professionalism
• Be comfortable in dealing with ambiguity, and resourceful in problem-solving
• Manage third-party agencies to support PR activities

A day in the life

• Strong interpersonal and writing skills
• Strong strategic thinking, analytical, and organizational skills, while also staying on top of tactical execution
• Comfortable working on their own to deliver high quality results
• Exhibits excellent business judgment
• Ensures integrated communications approach, considering all audiences and communications channels
• Expects and requires innovation of themselves and those around them; Is action and results oriented

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

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