Media Offline Campaign Manager (all genders)

Company Description

You will work within the offline marketing team who are responsible for planning campaigns across ATL channels such as TV, out of home, audio and print. A key component of the role involves working closely with our partner brands in curating co-branded media campaigns across the marketing funnel.

We are looking for someone who has experience planning and co-ordinating campaigns across all ATL channels, along with a broad understanding of digital channels. You will have experience of planning and/or buying ATL campaigns either at a media agency or client side and will be comfortable with all aspects of the planning process, including briefing media and creative agencies.

Working closely with the Director of Offline Marketing and Senior ATL Media Manager, the Media Campaign Manager will align on all aspects of the co-branded campaign process from brief through to implementation. You will be the central interface between our partner brands, media agency, and internal teams such as vendor management, co-marketing, creative, and online marketing.

Job Description

Planning and campaign management:

• Work closely with our partners, devising co-branded media strategies that deliver against both our objectives.
• Co-ordinate media and creative briefs with partner brands.
• Lead media briefing meetings with our partner brands and media agency.
• Coordinate strategic response to brief with our media agency and in-house digital team.
• Manage the day-to-day relationship with our media agency to deliver quality media plans that deliver strong ROI against agreed targets and budgets.

• Define processes and workflows relating to co-branded campaigns.
• Work with internal and external teams to develop best practices across all elements of co-branded activity from audience definition through to measurement.

Collaboration

• Build and manage strong working relationships with our external media agency and partner brands.
• Work closely with cross-functional teams within the marketing department to ensure seamless coordination and execution of campaigns.
• Manage campaign briefing with media agencies, partners, and creative to ensure media and creative goals are aligned.
• Foster collaboration across different business areas to achieve strategic objectives.
• Establish and maintain strong working relationships with stakeholders, including team members, other department heads, and external partners.
• Act as a liaison between co-marketing, vendor management, creative and online marketing, providing regular updates on campaign strategy and media plans.

Communication and reporting:

• Own reporting of co-branded media plans, measurement and optimization to Director of Offline Marketing on a regular basis.
• Manage PCA (post campaign analysis) process, identifying actionable insights to inform future campaign strategy.

Qualifications

• Expertise across both traditional and emerging media channels
• Experience planning and buying linear TV campaigns
• A proven record of planning and managing multi-million EURO ATL campaigns across multiple markets
• Knowledge of different media landscapes
• Experience driving direction and alignment across cross-functional teams
• Experience working with internal and/or external creative agencies
• Experience working with marketing intelligence teams
• Understanding of different measurement frameworks such as MMM, incrementality testing, causal impact analysis, A/B testing
• Fluent in English, German a plus, international mindset

Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use

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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.