Event Marketing Manager

☞ The Trade Desk

Ver: 150

Día de actualización: 07-10-2024

Ubicación: Hamburg

Categoría: Marketing / PR

Industria:

Tipo de empleo: Vollzeit

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Contenido de trabajo

The Trade Desk revolutioniert die Art und Weise wie globale Marken und Agenturen datengetriebene digitale Werbung aussteuern können. Wie? Als weltweit führende unabhängige Plattform für Media-Einkauf, ermöglichen wir es unseren Kunden zielgerichtete und damit für Endkonsumenten relevante Werbung auszuspielen. Dabei setzen wir neue Standards in Bezug auf globale Reichweite, Targeting-Genauigkeit und Transparenz.
The Event Marketing Manager plays a key role in the development and implementation of event marketing plans and strategies for the EMEA region that will achieve current and long-range marketing and business objectives. The Event Marketing Manager will be responsible for all areas of the event marketing process, including strategic, creative, financial, and tactical. The Manager reports to the Director, International Event Marketing.
What you’ll do:
The Event Marketing Manager will oversee all event activity, responsible for managing events from research to conception to budget reconciliation to ROI tracking and align them with marketing strategy and business goals. Duties will include the production and management of owned and partner events, industry events, sponsorships, and webinars, as well as field event support.
  • Responsible for the strategy and execution for large & small events, sponsorships, and trade shows.
  • Develop and lead our go to market strategy through events, trade shows, sponsorships, thought leadership and account based marketing.
  • Identify domestic and regional partnership and sponsorship opportunities and drive event marketing campaigns to drive thought leadership and business growth.
  • Collaborate as part of the event marketing team to find efficiencies, implement best practices, and support other event projects as assigned. Work cross functionally, define and execute on the program goals, messages, audience generation/email campaigns, speaker plan, collateral, event website and registration, and event logistics.
  • Gather information specific to EMEA region (including industry trends, competitive intelligence and business goals) and make event marketing recommendations, incorporating program budget, potential effectiveness, event metrics, logistics, calendaring, etc.
  • Listen to marketing and sales business needs, collaborate across both teams to define objectives and messaging for events, ensure it aligns with business priorities and event marketing strategies.
  • Design and facilitate client events, including audio-visual production, collateral design, creation and procurement, logistics, budgeting, negotiation, and client service.
  • Manage logistical requirements for planning, staging, and shipping or tradeshow properties, products and supporting elements.
  • Prepare ROI evaluation of events.
  • Establish staffing requirements, obtain approvals, and recruit employees to staff all tradeshows and client events.
  • Work cross functionally with measurement and analytics team to report on the effectiveness of events, including leads and other metrics.
  • Negotiate contracts and manage relationships with outside vendors.
  • Managing operational and administrative functions to ensure specific projects are delivered efficiently.
  • Travelling to on-site inspections and project managing events.
  • Budget tracking and facilitation for EMEA Region.
Who you are:
  • Experience in events
  • Demonstrated successful planning and executing large and small scale online and offline events and trade shows
  • Ability to manage multiple projects with attention to detail
  • Willingness to travel within Germany and surrounding countries
  • Be a self-starter with good time management skills
#LI-PR1
The Trade Desk akzeptiert keine unaufgeforderten Lebensläufe von Personalvermittlern. Für den Fall, dass ein von einem Personalvermittler, ohne Vertrag, eingereichter Kandidat eingestellt wird, werden keine Honorare gezahlt; derartige Lebensläufe gelten als alleiniges Eigentum von The Trade Desk. The Trade Desk ist ein Arbeitgeber, der allen gleiche Chancen bietet. Alle Aspekte einer Anstellung basieren auf Leistung, Kompetenz und unseren Geschäftsanforderungen. Wir unterscheiden nicht nach ethnischer Herkunft, Hautfarbe, Religion, Familienstand, Alter, nationaler Herkunft, Abstammung, körperlicher oder geistiger Beeinträchtigung, Gesundheitszustand, Schwangerschaft, genetischen Informationen, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Veteranen-Status oder einem anderen Status, der durch staatliches oder lokales Recht geschützt ist.
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Plazo: 21-11-2024

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