Field Marketing Manager - Biologics

☞ Bio-Techne

Aussicht: 178

Update Tag: 22-10-2024

Ort: Wiesbaden Hesse

Kategorie: Marketing / PR Der Umsatz

Industrie: Biotechnology Research

Position: Mid-Senior level

Jobtyp: Full-time

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Jobinhalt

Description

By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

Position Summary

The position, based in the UK, Germany or France will hold responsibility for the Bio-Techne Biologics product portfolio in EMEA. The post holder will be expected to define and deploy a Biologics business strategy, build a sustainable competitive advantage, and establish measurable benefits to the business, by executing ROI’s and KPI metrics.

The position will contribute new ideas based on previous experience, as well as contact with customers/prospects in the market and analysing buying trends within the Biologics market. The Product Manager must enjoy spending time in the market to understand problems, develop solutions and support the company’s overall strategy and goals. The Biologics Product Manager will serve as the EMEA point of contact person for Biologics and be the general expert on instrument use and positioning.

Key Responsibilities
  • Account Management
  • Work with the EMEA Sales organisation to ensure the Bio-Techne Biologics strategy is executed and revenue goals are achieved
  • Joint visits with Instrument Specialists and Account Managers to represent the Bio-Techne Biologics solutions to prospective customers
  • Work closely with the regions to ensure good lead sharing and management of joint customers
  • Develop a network of KOL’s with accounts and with relevant organisations in EMEA
  • Work closely with the EMEA and Global Science Managers to identify, co-ordinate and support Biologics customer collaborations
  • Product Management
  • Create and execute the strategy for Biologics product lines including the positioning of the product, route to market and marketing outputs
  • Train and guide the sales teams on the strategy and ensure its successful delivery
  • Market intelligence – understand the market for the Biologics product lines, the customer requirements and competitor products
  • Input into new product development, including voice of customer, product roadmaps and launch of new products to the marketplace
  • Lifecycle management of the product line including growth opportunities, pricing, sales channels, sales support, product support, forecasting and obsolescence
  • Monitor and analyse performance of Biologics product lines and manage inventory in line with local policies
  • Liaise with other Field Marketing Managers to achieve corporate Bio-Techne strategies and goals
  • Collaborate with and receive input from Sales, Product Development, Marketing Communications, Business Development, Executive teams, Key Opinion Leaders, and customers on a regular basis
  • Spend up to 40% of time in the field, at conferences, with KOL’s and field travelling with sales representatives
  • Support executive reviews and input into the corporate monthly, quarterly, and annual financial cycle
Qualifications

Education and Experience:
  • PhD/BSc in a Life Science subject
  • An excellent understanding of life science instrumentation
  • Demonstrable experience of working within a life science, product-based environment with a strong commercial focus
  • Product Management experience advantageous
  • Possess strong IT skills, including experience of working with databases
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Frist: 06-12-2024

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