Data Scientist - Consumer Analytics (m/w/d)

Jobinhalt

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT GERMANY IS LOOKING FOR A DATA SCIENTIST IN CONSUMER ANALYTICS – CENTRAL EUROPE NORTH

SENIORITY LEVELExperienced Professional

FUNCTION Strategy, Planning & Insights – Consumer Analytics

LOCATIONHamburg, Germany

ROLE POSITIONING AND OBJECTIVES

Consumer Analytics Team is part of the bigger Business Intelligence hub and belongs to the Strategy, Planning, and Insights Department (SP&I). We are constantly looking for new ways to enhance our consumer understanding in the new era of digital data. We are building a new eco-system for consumer data analytics and business intelligence aiming to unlock the potential of big data to empower even more advanced marketing activation. Jump on board and help us co-create this new set-up with us!

The Data Scientist (with data focus) will be responsible for establishing connections to respective data sources, optimizing datasets, building production-ready data science applications, and optimizing them using state of the art data science tools in collaboration with the business analysts, data engineers and system architects (both internal and external). This role is officially based in our German hub in Hamburg, Germany.

Reports toSenior Consumer Insights and Analytics Manager CEN

Geographic ScopeArea responsibility, Central Europe North

What You Will Be Accountable For

• You drive the roadmap of analytics use cases and products from the data modelling perspective
• Together with the business analysts and data engineers, you develop statistical models, machine learning and AI applications
• You monitor, optimize, and extend existing statistical models and applications at scale
• You work on data visualisation and development of analytics reporting tools for internal stakeholders
• You drive optimisation measures and enhancements for ensuring and improving data quality standards within the company
• You address data connectivity challenges in close collaboration with the Data Engineering team
  

CAN THIS BE YOUR FUTURE ROLE?

• Are you interested in co-creating a new analytics function that delivers insights empowering strategic and operational decision making?
• Do you like to question the status quo, innovate, optimise and improve upon existing systems and data-relevant processes?
• Do you wish to work in a highly collaborative environment with a wide network of cross-functional experts that support you on your analytics journey?
  

Education And Work Experience Required

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Successfully completed academic studies of computer science, mathematics, machine learning or other technical/scientific studies
• 3+ years of work experience in Data Science in collaboration with Data Engineers
• Experience of executing end-to-end data science projects in marketing space (e.g., consumer segmentation, CLV modelling, RFM modelling, churn prediction)
  

Skills Required

• Expertise in developing analytical models in the area of statistics, machine learning, AI or optimization (using technologies such as R/Python, Spark, Power BI)
• Good understanding of system architecture design and familiarity with data engineering methodologies
• Performance tracking approaches like A/B testing for continuous optimization
• Analytical thinking that complements the outstanding programming skills
• Self-driven innovator, keen to develop and work on something new
• Fast learner, eager to work with new technologies
• Positive collaborator with good communication skills
  

BENEFICIAL

• Exposure to Business Data Domains like Customer Data Management is a plus
• Fluent in English, German is a plus
  

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
  

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!