Brand Manager (f/m/d) - Dermatology

☞ Bayer

Aussicht: 152

Update Tag: 07-10-2024

Ort: Leverkusen North Rhine-Westphalia

Kategorie: Marketing / PR Der Umsatz

Industrie: Chemical Manufacturing Biotechnology Research Pharmaceutical Manufacturing

Position: Mid-Senior level

Jobtyp: Full-time

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Jobinhalt

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.Brand Manager (f/m/d) - DermatologyWe are looking for a motivated Brand Manager (f/m/d) to strengthen our team, who will be responsible for the product strategy and brand development of our brands Bepanthen, Bepanthol, Canesten, and Priorin.Your Tasks And Responsibilities
  • Actively planning and implementing day-to-day brand-management strategies across all marketing-mix elements in order to achieve in-market objectives (sales level, market shares, etc.)
  • Continuously analyzing and monitoring data (market, brands, and competition), followed by taking conclusions and giving recommendations to strengthen the market brand performance
  • Managing the entire ATL process of media campaigns, including media briefing, planning, execution, and post-buy analysis, in close collaboration with the Media/Digital Manager and Media Agency
  • Supervising sell-out projections and A&P budget planning, including market development and in-market brand performance prognosis (Val.MS%), ensuring regular steering and reporting of A&P budget
  • Leading the annual brand plan process with internal and external partners
  • Recommending business growth opportunities including portfolio development (i.e., line extensions and new product launches) based on market gaps, consumer needs and BCH feasibility, as part of the Local Category Team (LCT)
  • Participation in brand community projects as well as collaborating with the global team (GCBU)
Who You Are
  • Completed studies in economics, ideally with a focus on marketing, or a comparable qualification
  • Several years of professional experience in marketing, in the OTC or FMCG industry
  • Sound marketing and project management skills
  • Experience in sales and/or trade marketing as well as international experience is an advantage
  • Ability to think strategically and strong assertiveness
  • Strong analytical and communication skills
  • Ability to work in a team and very good presentation skills
  • Fluent in German and English
This position is limited for 18 months.YOUR APPLICATIONThis is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.Location: Germany : North Rhine Westfalia : LeverkusenDivision: Consumer HealthReference Code:791327
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Frist: 21-11-2024

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