Audience Insights & Data Associate (Brussels, London or Berlin)

Company: POLITICO

As an Audience Insights and Data Manager, you will oversee day-to-day audience insights questions and requests, provide tailored audience recommendations, build out custom audiences, and ultimately become a subject matter expert on all things audience insights and data. For large campaigns, you will also provide additional data analysis for reporting. As the Media Solutions team grows, we are looking for a self-starter who will contribute innovative ideas on audience insights and data and identify new ways for them to impact the work of teams across the organization positively.

This role can be based in our offices in Brussels, London or Berlin.

Who You Are

• Curious: You are driven by inquiry and an insatiable need to learn every day. You’re unafraid to ask questions.
• Innovative: You’re a critical thinker, a problem-solver and you think outside of the box to solve problems, create efficiencies and identify areas for growth.
• Collaborative: You’re able to seamlessly communicate with multiple different teams and team stakeholders across competing deadlines.
• Detail-oriented: You can execute big picture, without sacrificing the details. You are incredibly deadline-driven, but without letting efficiency come at the cost of accuracy.

What You’ll Do

• Assist in audience insights requests across the Sales team and be one of their day-to-day contacts for all things audience
• Update, evolve, and grow audience resources
• Assist in the curation of custom audiences and evolve audience targeting and segmentation on DMP and ad servers (GAM, Google Ads, DV360, etc)
• Respond to ticketing system and Provide tailored audience targeting recommendations that are a strategic fit for advertisers
• Configure and regularly review DMP library and lookalike extended audience segments
• Provide strategic guidance to optimize ad campaigns and reach within 1st party segments
• Work with Sales Directors and Account Management teams to gather goals and success metrics to ensure audiences are optimized to meet campaign KPIs
• Collaborate on the integration of audience data into new product launches and briefs
• Track audience insights and audience development/curation revenue
• Assist on the evolution of audience “personas,” and their day-to-day interaction points with POLITICO
• Work across teams to identify gaps in data and areas of opportunity for audience growth
• Work with survey/research on most effective ways to integrate gaps in data into audience surveys
• Assist in the day-to-day management of our DMP

What You’ll Need

• Up to 1 year of experience working with data or insights, or transferable internship experience
• Proficient in Excel (especially using pivot tables)
• Proficient in PowerPoint or Keynote
• Desired understanding of data management platforms and how to build targetable audiences
• Curiosity in understanding complex market trends for publishers within 1st party data collection, as well as audience targeting and insights
• Prior experience managing 1st party data with DMPs or ad servers is a plus (Lotame, Liveramp, Piano, GAM, Google Ads, etc).
• Strong organizational skills and ability to multi-task
• Strong communication skills – both written and oral
• Able to work with multiple stakeholders in a fast-paced environment

We Value Our People

Our benefits package is built for you, and includes:

• Hybrid work: Whether you love company and enjoy collaborating with colleagues in person or want some time alone at home to get some deep work done.
• Work from abroad days: Fancy a workday from atop a mountain resort, or want to work from your parent’s dining room table around the holidays? POLITICO offers the opportunity to work from abroad for a limited period each year.
• Health and Wellness: Across the different cities where we have offices, we offer various initiatives that contribute to your well-being.
• Transportation: Say goodbye to traffic jams and hello to smooth commutes. POLITICO partially covers public transportation costs.
• Personal and Professional Growth: From dedicated trainings to regular career chats, with our Grow@POLITICO program, we put your professional development and growth first.

About POLITICO

POLITICO is a global news and information company at the intersection of politics and policy. It is the essential online, mobile and print destination for the most influential people in the world. With publications based in Washington, D.C., New York, London, and Brussels, POLITICO boasts an enormous roster of the most talented reporters and editors in the world.

Equal Opportunity

It is POLITICO’s policy to provide equal employment opportunity to all qualified individuals without regard to race, colour, religion, national origin, gender, age or any other characteristic protected by local laws and regulations.

Application Instructions & Further Details

If you are interested in this opportunity, please send a CV and motivation letter in English outlining why you’re right for this role.

Questions? Contact recruitment@politico.eu with the subject line: Audience Insights & Data Manager. Please apply, however, via the online form.

Location: Brussels
Employment level: Full-time
Type of role: Specialists

Updated: August 24th, 2023
Job ID: 00173