Customer Marketing Specialist (m/f/d)

Job content

• Support the regional Sales team, Channel Marketing Manager and Offering Management team to develop and drive dynamic, multi-channel campaigns and digital marketing activities into the market-place to promote the brand and portfolio within our different channels and focused verticals
• Create digital marketing and (Lead to Revenue) L2R plans for campaigns, product launches and virtual and in-person events. Integrate campaigns with digital properties and the L2R model
• Drive lead generation activities by identifying opportunities and coordinating resources to increase positive PR and social media and obtain a leading share of voice
• Lead the transformation to digital mind first activities with the objectives of improving service and quality; reducing costs; and migrating toward more contemporary practices for an enhanced customer experience
• Ensure regional websites and digital tools meet the needs of local brands and customers
• Work with the in-house centres of excellences (creative, digital etc) and external design agencies to develop engaging content and manage and execute innovative campaigns to increase awareness and promotion to grow the brand and portfolio
• Responsible for all internal and external communications via the Marketo and NEX platforms
• Manage within regional budget and campaign budgets
• Measure and track previous month results (KPIs) and adjust campaigns accordingly
  

Aufgaben

An excellent career opportunity is currently available for a Sr Customer Marketing Specialist in the Honeywell Fire business within the Honeywell Building Technologies strategic business unit. Based out of the Neuss head office you will be responsible for developing and executing dynamic digital communications and operations strategies for product launches and campaigns.With this exciting opportunity in a high growth focused environment, you will liaise with business leaders throughout the organization in several facets and be responsible for the German Region.

You will be responsible for measuring and analyzing tactical KPIs i.e conversion rates, social engagement as well as strategic KPIs such as marketing generated revenue and (Return on Marketing Investment) ROMI. You will work directly with the Channel Marketing Manager to develop and track launch campaigns for each new product introduction ensuring the lead to revenue processes are followed and executed.

Qualifikation

• Support the regional Sales team, Channel Marketing Manager and Offering MaWe’re looking for:
• Bachelors degree/ Master’s degree
• 3+ years of experience in marcom, channel marketing, customer marketing, or offering management in B2B environment
• Experience in Marketing, customer marketing or marcom
• Experience of executing integrated marketing activities and programs
• Experience of lead and demand generation initiatives
• Experienced in Adobe Experience Manager, Marketo and SFDC/NEX or similar
• Act independently and as part of a team
• Fluent in German and Englishnagement team to develop and drive dynamic, multi-channel campaigns and digital marketing activities into the market-place to promote the brand and portfolio within our different channels and focused verticals
• Create digital marketing and (Lead to Revenue) L2R plans for campaigns, product launches and virtual and in-person events. Integrate campaigns with digital properties and the L2R model
• Drive lead generation activities by identifying opportunities and coordinating resources to increase positive PR and social media and obtain a leading share of voice
  

Benefits

• Work for a well-known brand with a continued focus on innovation and growth
• Opportunities to work with the latest technology and new products
• Join a dynamic team where most leaders are promoted from within!
• Competitive salary and generous benefits!
• A culture that fosters inclusion, diversity and innovation
• Work for a well-known brand with a continued focus on innovation and growth
• Opportunities to work with the latest technology and new products
• Join a dynamic team where most leaders are promoted from within!
• Competitive salary and generous benefits!
• A culture that fosters inclusion, diversity and innovation