Corporate Brand Manager

☞ Boehringer Ingelheim

View: 220

Update day: 24-10-2024

Location: Ingelheim am Rhein Rhineland-Palatinate

Category: Sales Information Technology

Industry: Pharmazeutika Biotechnologie

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Job content

Corporate Brand Manager-2112643

OUR COMPANY

At Boehringer Ingelheim we develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company, we focus on long-term performance. We believe that, if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve; after all, we started with just 28 people. Now, we are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture.

THE POSITION

Our Corporate Brand function is the strategic lead in managing our corporate brand and its identity. We shape and guard how the brand feels, sounds and looks across all internal and external touchpoints globally. We measure how the corporate brand is perceived amongst our stakeholders and across our owned channels. We evolve our corporate brand channels and underlying technology. And we advise our own organization on the setup of digital funnels, the use of creative technology, and support it in paid social media strategy and execution.

Tasks & responsibilities

  • As Corporate Brand Manager, you will contribute your expertise to actively evolving and governing the BI corporate brand, to enable current business and future growth.
  • In your new role, you support in the implementation of the Corporate Brand Identity and in enabling the organization through a library of brand assets.
  • You contribute to the governance of the Corporate Brand framework and identity, and to monitoring its consistent application across all functions, businesses, and geographies.
  • Furthermore, you contribute to providing counsel and direction in assessing and adopting evolving branding and design needs while ensuring alignment with BI’s corporate brand framework and BI’s brand architecture.
  • Working closely with other functions in CCB&PGA, you are responsible to monitor and measure the reputation of the Corporate Brand globally.
  • In working with the Technology & Insights team, you are responsible to
    • 1) ensure governance regarding the use of social media and the company’s social media channel landscape across geographies, businesses and functions, and
    • 2) to ensure the implementation of data & insights-based feedback loops that help to inform the constant evolution of the Corporate Brand Identity.

Requirements

  • Bachelor´s Degree in Marketing, or Business; alternatively, Psychology, Humanities, Social Sciences, or other in connection with relevant work experience (e.g. in an agency, or consultancy)
  • Several years of proven work experience, preferably in a matrixed organization
  • Good understanding of the various regulatory and legal constraints across all geographies
  • Strong knowledge of brand identity and management topics, incl. design system approaches paired with profound understanding of design tools and/or software
  • Very good knowledge of governance approaches and how to ensure consistency across geographical and functional layers
  • Excellent inter-personal and consultancy skills paired with an innovative and creative mind-set
  • Ability to think beyond the own role and to anticipate the potential impact of its activities
  • Strong command of English and a good command of German

EFFECTS OF COVID-19

We will continue to hire talented people and we look forward to receiving your applications. As a result of COVID-19, we have introduced alternative working arrangements to ensure that our employees can stay safe and healthy, because the health of our employees is among our top priorities. At all company locations, we work remotely whenever possible. Additionally, we are now hosting virtual video interviews for applicants. During the limited in-person interviews we still have during this time, we pay special attention to distance and the hygiene rules recommended by the Robert Koch Institute. New employees who do not start on site in production or the laboratories are sent the necessary IT equipment, our Welcome Days take place online, and we plan to conduct their onboarding training virtually whenever possible.

WHY BOEHRINGER INGELHEIM?

This is where you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth. We also offer a competitive salary, generous amount of vacation time, and numerous benefits towards your wellness & financial health and work-life balance. Plus, an onsite gym (Ingelheim), in-house doctor and best-in-class cafeterias and coffee bars to keep you energized and healthy. To learn more about what benefits could be waiting for you, please visit our Career area.
Want to learn more about us? Visit https://www.boehringer-ingelheim.com/
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

READY TO CONTACT US?

Please contact our Recruiting EMEA Team, Tel: +49 (0) 6132 77-173173
Not exactly the position you are looking for but have someone else in mind? Share it via the button on the bottom of the page with friends or colleagues who might be interested.

Job - Communication
Primary Location - Europe-DE-Rhinland-Palatinate-Ingelheim
Organization - DE-Boehringer Ingelheim Corporate Center GmbH (Germany)
Schedule - Full-time
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Deadline: 08-12-2024

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