Content Production Specialist, Region CEU (m/f/d) - Mandatory Dutch speaking

Job content

The Customer Activation & Marketing function aims to create a seamless, inspirational journey to ensure that we recruit new customers, drive traffic to the digital & physical stores, increase sales, brand liking and our fashion credibility.
Through data and customer insights, we design a plan that ensures a holistic customer experience from communication with our customer to our membership program.

Job Description

As a Content Production Specialist you are responsible for securing creation and distribution of all paid media & store content through tight collaboration with production hub, media agency and store teams. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Your main responsibilities include:
Be fully immersed in the local daily customer communications plan to anticipate the asset production needs for paid media (TV, DOOH, OOH, OLV, Display, Social, Print) and store communications.
Closely collaborate with Media specialists & Media agency to support with the implementation of paid media and store activities.
Brief & coordinate media assets requirements and needs with local Media agency, regional Production hub and local Content Operations team.
Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens.
Brief & coordinate POS assets requirements and needs with regional Production hub, NCG team and local Content Operations team. Brief Store Visual team on POS plan and quantities per campaign so that Store Visual can order and execute store material.
Collect input and feedback from stores and Visual team around the in-store communications material and asset allocation and share with relevant stakeholders.
Ensure a cost efficient and effective print assets distribution to every individual store and approve campaign costs for unique regional POS material.

If you want to learn more about the role, click the following link and take a deep dive into the role description: Content Production Specialist

Qualifications

Education

Marketing, media or production manager degree/relevant qualifications – if not, at least 3-5 years of working experience in marketing or media roles in agency or client side

Skills & Experience

High level of Dutch and English
Expert in formats and assets for paid media (Tv, OOH, OLV, Display, Social, Print etc)
Good understanding of printed formats and communication used in retail stores
Good understanding of local media landscape and how media agencies operate
Structured, organized and efficient
Good analytical ability
Operative content production experience from fashion retail and/or agency
At least 3 years of working experience in above areas
Have experience from planning production for multiple channels
Meriting with competence within digital/tech and omni ways of working
Additional Information

This is a full-time position and will be based in Region Central Europe.

If you feel that your experience, skills and ambitions are right for this role, please send your application as soon as possible but at the latest on the 17th of March.

If you have questions about the process or the role, please reach out to our Talent Acquisition Partner Lisa.Knittel@hm.com

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.

We look forward to receiving your application.

Location

Spitalerstraße, Hamburg, Germany

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