Consumer Marketing Manager (f/m/d)

☞ WOW Tech Group

View: 194

Update day: 24-10-2024

Location: Berlin

Category: Marketing / PR

Industry: Verbrauchsgüter und Dienstleistungen

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Job content

WHO WE ARE?

The WOW Tech Group is one of the world’s leading companies in the sex toy market. With our innovative and high-quality brands Womanizer™ and We-Vibe® we delight millions of customers and help them to have a more fulfilling sex life. Originally founded in 2017 as Start-up Womanizer Group Management, following the merger with the Canadian Standard Innovation® Corporation, we are pursuing the vision of becoming the world’s largest player in the industry. Now more than 200 employees are spread over the headquarters in Berlin and the offices in Nuremberg, Ottawa, Shanghai and Hong Kong.

We are currently recruiting for the key leadership role of Consumer Experience Manager (Global), to join our Consumer Digital Marketing Department. The successful candidate should have proven management experience in the field of Marketing Communications, with particular expertise in Online Customer Relationship Management (CRM) as well as Social Media and Community Development. This is a global role so exceptional English is a requirement, as well as a passion for helping global audiences see personal pleasure as a right for all.

Tasks

  • Be the key voice of the consumer in the WOW Tech organization, ensuring your customer experience team works in collaboration with all other business functions, consistently delivering great end-to-end customer experience across stages, channels and touchpoints in the customer journey.
  • Lead our CRM and Social Teams in monitoring and enhancing relationships with existing customers through our B2C CRM systems and owned communication channels.
  • Monitor, record and evaluate data of all activities, in order to set specific marketing strategies to retain customers and enhance consumer engagement.
  • Work alongside the Creative Content/ Digital Media and Advertising teams on integrated campaigns that result in an increase in consumer value and revenue.
  • Be the primary advocate of integrating consumer segments throughout wider communication and operational activities, mapping the consumer journey throughout all touch-points..
  • Tailor the consumer experience according to different brand guidelines and market expectations, acting as a driving force for change and improvement across the board.
  • Conduct surveys to gather information on communication strategies and potential campaigns run by the wider Global MarComs department.
  • Conduct training, mentoring, or otherwise help team members improve their knowledge or skills.
Requirements

  • 7+ years experience in a fast-paced, competitive marketing setting with a primary focus on CRM and community development.
  • Proven team-leadership experience.
  • Passion for data-led decisions and technical digital marketing competence.
  • Excellent written and verbal communication skills, to build positive internal and external relationships.
  • Be a positive, creative and passionate force in the organization.
Benefits

  • You will work for a global pleasure brand that is among the fastest-growing in its industry.
  • You will become part of a highly skilled team of international specialists and interesting people.
  • You will be offered a range of personal development opportunities, including language courses and career-specific training workshops, and conference attendance.
  • You will profit from a creative, knowledge-sharing, and stimulating environment.
  • You will enjoy our light, spacious office in the heart of Berlin with all the latest mod-cons and refreshments on hand to make working with us comfortable and fun.
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Deadline: 08-12-2024

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