Cluster Creative & Content Lead (f/m/d)

☞ Bayer

View: 181

Update day: 07-10-2024

Location: Leverkusen North Rhine-Westphalia

Category: Marketing / PR Sales

Industry: Chemical Manufacturing Biotechnology Research Pharmaceutical Manufacturing

Position: Mid-Senior level

Job type: Full-time

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Job content

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.Cluster Creative & Content Lead (f/m/d)Your Tasks And Responsibilities
  • Defining and driving our long-term digital first creative & content strategy to become the best data-driven marketing organization in Consumer Health
  • In collaboration with marketing teams and creative agencies, ensuring that all creative platforms are digitally ready, include audience personalization, and fit for full funnel execution
  • Defining the creative and content performance measurement framework in terms of efficiency, quality, and effectiveness and drive on-going review and optimization
  • Ensuring re-application of existing assets in campaign creative and content planning as well as find new opportunities to deliver content efficiency
  • Serving as the single point of contact for creative and content agencies
  • Fostering collaborations with key media partners (Google, Meta, TikTok etc.) and creative tech platforms (Celtra, Flashtalking etc.)
  • Proactively partnering within the broader organization to share best-practices and explore collaboration opportunities across other BCH markets
Who You Are
  • Master in Business Administration with focus on marketing or equivalent
  • Vast experience in integrated creative & content across strategy & execution for Consumer Health, FMCG, or Digital Creative/Content Agency, with a solid track record of success
  • Hands-on experience in translating brand strategies into data-driven executional creative & content
  • In-depth understanding of all key creative & content formats, measurement, and best-practices across owned, earned, and paid channels
  • Strong experience in data-driven creative personalization strategies and agile optimization approach
  • Good understanding of content development process and delivery systems (eDAM, CMS etc.)
  • Strong inter-personal and communication skills (written and oral)
  • Fluent in German and English
YOUR APPLICATIONThis is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.Location: Germany : North Rhine Westfalia : Leverkusen || Austria : Vienna : WienDivision: Consumer HealthReference Code:790741
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Deadline: 21-11-2024

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