Brand Manager Whiskey

Hamburg

Full-Time Contract

About us:

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value

About the role:

Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our the brands within this category and work to shape their future.

To reflect our desire to be agile and also ensure our talent can be developed across the most important projects, this role sits within the relevant brand category team but is not purely aligned to one single brand within in.

You will drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;

• Recruitment/Re-recruitment – both from a customer and consumer perspective
• Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
• Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

About you:

• 4+ years of relevant brand marketing experience
• A history of working across media, digital, experiential, PR, culture
• Existing apability to build genuine relationships built on mutual trust & respect
• Successful management of senior stakeholders, resulting in strong and positive outcomes
• Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• Demonstrated brilliant execution to high standards across various pillars of brand building
• Deep personal accountability for great performance
• Strong commercial and numerical acumen with attention to detail
• Experience working across multiple countries/geographies

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything