BPme Product Manager (m/f/d)

Job content

Job Profile Summary
Location: Bochum
At bp, we have only one thing in mind: the energy of tomorrow. We want to rethink energy so that we are climate-neutral by 2050 at the latest. We are rethinking energy and relying on the expertise and passion of our approximately 70,000 employees worldwide, 4,600 of them in Germany. With the products and services of our bp, Aral and Castrol brands, they ensure energy and mobility for millions of people every day – today and in the future.

The purpose of the BPme Product Manager Germany is to enable the digital transformation of bp Retail’s business, with a special focus on BPme, in Germany. The role focuses on embedding digital into the way in which we communicate and service the needs of our customers. The successful candidate would also be required to identify new opportunities for BP in the digital landscape to differentiate in order to win and retain high value customers.

Your Tasks:

• Optimize the in-market mobile platform in conjunction with CVP&E & BPMe Program team to drive down cost of acquisition and deliver performance goals. Leverage market trends and consumer insights to ensure a product roadmap that is fit for purpose and supports consumer experience and business goals over time
• Put the Customer first by understanding their pain points and user experience. Use customer insight and performance data to develop a dashboard which allows you to understand what’s working, where we need to improve, as well as key hot spots which enable us to maximize performance and customer missions
• Lead the in-market project implementation to launch new initiatives of BP’s mobile consumer strategy and offer, leading the virtual team across Marketing, Customers, IT&S, Procurement and Suppliers to deliver fit for purpose solutions within agreed commercial boundaries
• Lead key global implementations on behalf of other markets, acting for the GY business and from a global perspective, working alongside global product owner
• As the end-to-end owner of mobile consumer experience across all touch points in market, partner with peers and stakeholders across Insights, Loyalty, CRM, Brand & Communications, Retail Ops, dealers and IT&S to deliver the best possible digital experience for consumers
• Work with the appointed mobile suppliers in partnership with CVP&E / relationship owner where relevant. Partner with Operations to ensure suppliers are properly integrated to meet operational requirements
• Own the tracking and business reporting of the app, interfacing with CVP&E and agency partners to grow engagement as required
• Work with the CVP&E, I&E, ESA Marketing and GY teams to develop and implement a customer led digital offer pipeline that is differentiated within the market place and market leading
• Use an expert level understanding of the digital landscape and a passion for digital consumer engagement to advocate mobile first thinking across the organization
• Manage relevant appropriate budget lines with accurate and timely reporting
  
  

Job Advert
Your background:

• University degree/ Higher vocational and / or equivalent experience
• Experience in product management and/or category management in digital/e commerce/mobile products/solutions within retail or services environment
• Previous experience of social marketing activity
• Demonstrated success in creating innovative and user-friendly digital solutions for consumers in a retail environment
• Experience instigating programs from innovation/design through to go to market strategy, implementation and evaluation
• Cross functional & virtual team leadership skills
• Proven ability to balance consumer experience and business goals with a strong understanding of digital/mobile technology and supplier landscape
• Previous experience with CMS platforms and web analytics tools (e.g., AEM, Google Analytics)
• Fluent in English and German (spoken and written)
  
  

Please submit your application documents in English.
This is what you can expect:

• bp stands for agile working in a digitized, team-oriented and international working environment
• Flexible and mobile working as well as 30 days of leave
• Attractive remuneration package (company pension scheme, bonus and share programme, Aral fuel card, group accident insurance, various special benefits)
• International career and development opportunities as well as extensive internal and external training opportunities
• Subsidized canteen and free hot drinks and water
• Commitment to society: bp doubles the donations made privately by employees to non-profit organizations and rewards voluntary time commitment
• Employees can offset their personal CO2 footprint, bp doubles this amount
• Programs to improve work-life balance
  
  

We live equal opportunities and value diversity. We emphasize that all people - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation - are equally welcome.
Entity
Customers & Products

Job Family Group
Marketing Group

Relocation available
No

Travel Required
Yes - up to 10%

Country
Germany

About BP
CUSTOMER AND PRODUCTS
We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

• being customer-centric, agile and responsive to changing customer needs and dynamic markets
• focusing on growth and development of customer offers
• optimising the chemicals and fuels value chains to maximise integrated value
• contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
• creating strategic partnerships that drive long-term value for C&P
• being digitally enabled and empowered by customer insights and data to deliver solutions.
  
  

Experience Level
Intermediate

Legal disclaimer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, neurodiversity/neurocognitive functioning, veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations.